Ensure your marketing is working with Arnold's Power Marketing section

### Why Tracking Your Advertising Spend Is Crucial for Success

In today’s digital age, advertising drives business growth, but without tracking your spend, you’re operating in the dark. Knowing where your money goes and what it achieves is essential to turning a haphazard campaign into a strategic winner. Tracking isn’t just a nice-to-have—it’s the key to maximizing every dollar you invest.

First, tracking your ad spend reveals your return on investment (ROI) and highlights what’s working. You can see if a big-budget social media ad is driving sales or just racking up likes, while a smaller search ad quietly delivers results. This data lets you cut waste, shift funds to high performers, and refine your approach—plus, it uncovers audience insights, showing you who’s engaging and how to better target them.

Lastly, monitoring your spend keeps you adaptable in a fast-changing landscape. Markets shift, platforms evolve, and campaigns that once worked can falter. By keeping an eye on the numbers, you can pivot quickly—boosting a winning ad or ditching a loser—ensuring your budget stays effective. Tracking your advertising spend isn’t optional; it’s the backbone of a smart, successful strategy.

In Arnold we do this with Power Marketing ... by simply create a Globally Unique Identifier, and putting it on the end of a URL, we can track it for you.

Please watch this short video, and then contact us to implement in your business:

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Power Marketing!

World renowned business coach Brad Sugars wrote a book called " Buying Customers ". The premise is that for every dollar you spend on marketing, then you should get back at least that dollar and then some, in order for that marketing to have been worth it. So this begs the question - how do you know if your marketing is working? The newest feature added to Arnold Gym Management is something we call Power Marketing! This feature allows you to create a Globally Unique Identifier (GUID) and attach it to anything, regardless of how your marketing works. Let us give you a quick walkthrough: Firstly, you will need your Business GUID. Each business that subscribes to Arnold has their own GUID and you can get yours from this screen (red arrows): Next, go to Marketing (three lines below General Info marked with the red arrow above). And then you will see a new button called Power Marketing. Click that to come to this screen: This will show you an overvi...

New Chart - Accounts Created Over Time

As a gym owner, have you ever had a suspicion that most of your new members came in summer? And that winter was a really hard time to gain new members? Well one of our clients did and wanted a report to confirm. So, we obliged! Here is their chart of accounts created month by month: What do you notice? They were right! You can see a definite spike in February and a huge lull in June, which confirms that for a gym in the southern hemisphere, most people don't like joining gyms in winter! If you're a client of Arnold Gym Management, and want a custom chart designed, please log a support ticket and we'll get back to with our thoughts!

New Overview Video!

With the fresh new look and feel, it was only natural then that we had to re-do our intro video! Check it out below and let us know what you think! If you like what you saw then please head over to https://www.gymdatabase.co and give it a trial, for FREE!

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