As a gym owner, have you ever had a suspicion that most of your new members came in summer? And that winter was a really hard time to gain new members? Well one of our clients did and wanted a report to confirm. So, we obliged! Here is their chart of accounts created month by month: What do you notice? They were right! You can see a definite spike in February and a huge lull in June, which confirms that for a gym in the southern hemisphere, most people don't like joining gyms in winter! If you're a client of Arnold Gym Management, and want a custom chart designed, please log a support ticket and we'll get back to with our thoughts!
World renowned business coach Brad Sugars wrote a book called " Buying Customers ". The premise is that for every dollar you spend on marketing, then you should get back at least that dollar and then some, in order for that marketing to have been worth it. So this begs the question - how do you know if your marketing is working? The newest feature added to Arnold Gym Management is something we call Power Marketing! This feature allows you to create a Globally Unique Identifier (GUID) and attach it to anything, regardless of how your marketing works. Let us give you a quick walkthrough: Firstly, you will need your Business GUID. Each business that subscribes to Arnold has their own GUID and you can get yours from this screen (red arrows): Next, go to Marketing (three lines below General Info marked with the red arrow above). And then you will see a new button called Power Marketing. Click that to come to this screen: This will show you an overview of your defined GUIDs