### Why Tracking Your Advertising Spend Is Crucial for Success In today’s digital age, advertising drives business growth, but without tracking your spend, you’re operating in the dark. Knowing where your money goes and what it achieves is essential to turning a haphazard campaign into a strategic winner. Tracking isn’t just a nice-to-have—it’s the key to maximizing every dollar you invest. First, tracking your ad spend reveals your return on investment (ROI) and highlights what’s working. You can see if a big-budget social media ad is driving sales or just racking up likes, while a smaller search ad quietly delivers results. This data lets you cut waste, shift funds to high performers, and refine your approach—plus, it uncovers audience insights, showing you who’s engaging and how to better target them. Lastly, monitoring your spend keeps you adaptable in a fast-changing landscape. Markets shift, platforms evolve, and campaigns that once worked can falter. By keeping an eye on th...