### Why Tracking Your Advertising Spend Is Crucial for Success In today’s digital age, advertising drives business growth, but without tracking your spend, you’re operating in the dark. Knowing where your money goes and what it achieves is essential to turning a haphazard campaign into a strategic winner. Tracking isn’t just a nice-to-have—it’s the key to maximizing every dollar you invest. First, tracking your ad spend reveals your return on investment (ROI) and highlights what’s working. You can see if a big-budget social media ad is driving sales or just racking up likes, while a smaller search ad quietly delivers results. This data lets you cut waste, shift funds to high performers, and refine your approach—plus, it uncovers audience insights, showing you who’s engaging and how to better target them. Lastly, monitoring your spend keeps you adaptable in a fast-changing landscape. Markets shift, platforms evolve, and campaigns that once worked can falter. By keeping an eye on th...
One of our Partners came up with a really good suggestion the other day ... 🎂 He said - do you know when you get SMSs from businesses saying things like: Hi, it's your birthday ... and for being a member of our rewards club, we're offering you this free gift for, just for you, and just today on your birthday " It would be really cool if we could do that in Arnold too, he finished. Well, you ask and we deliver. Now when you log on to the system we will automatically check for any of your members who have a birthday today. And from there you send them an email (see a previous blog post on creating templates) offering them any gift you like! Enjoy!